girl legos

cross posted at the exponent

it seems the old debate on the virtue of gendering toys has sprung up again. my facebook queue has been overrun with articles,podcastsvideos all decrying the girlie-girl culture we find ourselves a part of. this most recent debate seems to have been sparked by the outrage over a new kind of legos designed and marketed specifically to girls–legos, not in traditional primary colors but in pastels and pink.

protesters fought back with a picture from another legos marketing campaign. this one has a cute redheaded girl holding a magnificent legos creation with the tag line, “What it is is beautiful.” this picture made me catch my breath, it is so reminiscent of my own delightful copper-haired imp. i look at this picture and think yes, this is what i want for my daughter.  Read the rest of this entry »